Georgetown "Social" Safeway Wins ICSC Gold Award
Date Posted: 12/6/2011
Torti Gallas and Partners is pleased to announce that the Georgetown "Social" Safeway has received a Gold Sustainable Design Award in the 2011 International Council of Shopping Centers (ICSC) United States Design and Development Shopping Center Awards. The award was received in the category of "Innovative Design and Development of a New Project - Retail Projects Under 150,000 SF of Total Retail Space."
The Georgetown Safeway was built on the site of an existing grocery store that was divided from the street by a large parking lot. The new design mends this urban edge by pulling the building back to the street – recreating the urban pedestrian experience along Wisconsin Avenue. The parking garage is then located behind the ground floor retail while still keeping an above-ground parking deck off of the back of the second level. This creates a more pedestrian friendly store with a more active street front environment.
The new building is two stories with the Safeway Grocery on the second floor and smaller “mom and pop” liner retail stores on the ground floor. The main store is accessed from a two-story corner piece that also acts as a public area. In the winter, the second floor of this entry provides enclosed seating space, while in the warmer months, windows surrounding the corner can be opened to provide a more inviting atmosphere.
Due to the historic nature of Georgetown, there was careful consideration on the façade detailing of the building. Some elements, such as the rhythm of the bays were set up as a response to the rowhouse context, while the sunshades were placed as a functional and innovative response to the southwest sun. The blending of material selection (red brick), façade rhythm, and contemporary elements for sun control, provide a transition from traditional architecture to a contemporary yet contextual north edge of Georgetown proper.
The ICSC U.S. Design and Development Awards are designed to honor and recognize the premier design and development trends of retail projects and retail store design within the U.S.
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